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CCgroup Catalyst Research Report
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Savvy B2B marketers understand the importance of search in driving purchasing behaviour – as has been shown repeatedly in our ‘Catalyst’ – Audience Insight reports.
But too few realise the role that PR – and especially media relations – can play in supporting efforts to boost an organisation’s search profile.
So we worked with SEO specialist Totally Communications to understand how to balance media outlets’ PR value with their SEO value and therefore target the right publications with our B2B PR campaigns.
From this intelligence, we have created this white paper, it includes: