"CCgroup are the thinking brand's PR agency."
We create compelling messaging and positioning for our clients that is focused squarely on their key customer audience needs. This helps MediaTech PR and Broadcast PR programmes drive engagement and ultimately, sales.
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The MediaTech and TV technology landscapes are incredibly diverse and complex, with organisations offering everything from content distribution systems and digital TV rights management to IP delivery platforms, virtual reality systems and more. Client PR and marketing campaigns might target traditional broadcast operators, multi-system operators, the new wave of internet TV delivery players, brand and ad agencies, and even cinema exhibitors. We understand these audiences and how to influence them through our ‘Catalyst’ audience insight programme.
We create compelling messaging and positioning for our clients that is focused squarely on their key customer audience needs. This helps MediaTech PR and Broadcast PR programmes drive engagement and ultimately, sales. We use data-driven insights to shape campaigns so that they hit their targets, using a range of multi-channel communications and a wide range of content elements that build strong positioning and differentiation.
The MediaTech and TV technology industries are characterised by a wide range of influence channels. As well as traditional editorial and analyst influence channels, clients also engage customers with campaigns around TV technology trade events such as IBC and NAB, and through increasingly powerful digital communications. CCgroup ensures all client PR programmes are unique and customised to the business objectives, providing quantifiable and positive return on investment.
See some case studies with more of the results we have achieved for our MediaTech and TV technology clients.
How telcos and OTTs are disrupting the traditional broadcast industry
This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this...
Maximising NAB PR for MediaTech companies
CCgroup helped three companies find their voice and win the attention of the right industry influencers at the NAB Show....
New research report: How vendors can benefit from the impact of IP on the broadcast industry
IP has become a viable content distribution platform for the broadcast industry, helping broadcasters respond to the demands of consumers....
Attracting technology partners for Arts Alliance Media
Arts Alliance Media (AAM) is a global leader in digital cinema software. It offers exhibitors a range of solutions and...
Successfully marketing and selling to broadcast service providers
To improve sales and marketing effectiveness, vendors must know more about how service providers identify technology partners....