Influencer Marketing is about people and relationships. It is not about brands “talking” at each other – it’s not even about brands addressing individuals.

Influencer Marketing means individuals starting and solidifying a two-way dialogue and relationships and later establishing mutual benefit from it.

It’s an intrinsic part of classic PR, and has been for years. CCgroup understands these processes well – from identifying the most suitable influencers within specific niches, to creating the content they value most and putting it in front of them at the right time from the right people.

We even wrote the book (well a chapter of it) on succesful Influencer Marketing.

CASE STUDIES

How to influence finfech buyers

We interviewed senior decision makers responsible for large global financial institutions regarding what influences their selection of technology vendor at...

CASE STUDIES

Successful Influencer Marketing

This report looks at the similarities and differences between PR and Influencer Marketing and a the steps that need to...

CASE STUDIES

Marketing to Attract Channel Partners

Where should UK tech vendors start when planning marketing campaigns designed to attract interest from re-sellers, VARs and SIs?...

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